Message from Maria Luz C. Vilchez, Ph.D.

Many congratulations to the JGSOM Sanggunian for their great venture into publications through The Ateneo Student Business Review (ASBR) – the official online student publication of the John Gokongwei School of Management! 

I endorse this publication endeavor wholeheartedly. It’s a great way to communicate knowledge and insights. With this endorsement is my fervent wish that the online platform would realize more efficiently ASBR’s aim to provide thought leadership in the business community: finance and economics, leadership and strategy, big data and systems thinking, digital transformation, as well as sustainability and inclusive growth. 

These fields you are engaging in are huge. They could be daunting. But, given your talents and determination, I am confident that you will be up for the challenge. 

I hope that this challenge of engagement on all counts also turns into opportunities for your continued learning and growth.

Ad Majorem Dei Gloriam!

Maria Luz C. Vilches, Ph.D.

Vice President of the Loyola Schools

Ateneo de Manila University


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